Working closely with Loreta, founder of STILLA, we began by exploring the role of floristry within the luxury yachting industry and the environmental impact of constantly replacing fresh-cut flowers onboard. The opportunity was to introduce something genuinely different: a longer-lasting, more sustainable alternative that could reduce waste and unnecessary deliveries without compromising on luxury. This insight became the foundation for STILLA and shaped how the brand would be positioned from the very beginning.

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The challenge was to make sustainability feel as desirable as luxury, while communicating the longevity of the flowers. The branding was colourful and bright, so the logo needed to feel simple and strong — almost like a mark you could imagine on the side of a 70ft superyacht. Bold, modern, and built to last.

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Seeing STILLA enter the industry it was created for was an exciting moment. The brand established a presence at the Monaco Yacht Show, introducing its preserved floral arrangements to an international audience at the heart of the superyacht industry.

STILLA went on to build recognition across the yachting world, with a presence alongside leading names including IYC and Northrop & Johnson, as well as coverage from Dockwalk Magazine. It was rewarding to see a unique idea grow from an early concept into a recognised brand with a clear place in the luxury yachting industry.

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Photography and packaging branding created by www.lage.design

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