Brisbane Beauty Bar approached Emily Vrbenski to create a visual identity that matched the ambition of its founders, Natalia and Stephanie Lampante: to redefine what a beauty space can be. From the beginning, the focus was clear — design-led, emotionally resonant, and deeply sensory.

The vision blends future-forward elegance with a respect for classic taste — a space where art, beauty, and refinement converge. With a palette of chocolate, pale, and beige tones, the brand mirrors the interior: warm, clean, and quietly glamorous.

Brisbane Beauty Bar isn’t just about treatments. It’s about how a space can make you feel. Calm. Confident. Completely yourself.

We developed a visual identity rooted in softness and strength — feminine without being delicate, luxurious without being loud. The materials, textures, and palette were inspired by the interior design: sculptural furniture, ambient lighting, tactile detail.

The logo and graphic elements remain minimal — allowing the brand to breathe. The menus, business cards, gift cards, and coasters were all designed as tactile extensions of the physical space. Thoughtful, elevated, and cohesive.

This is beauty with intent. Beauty that empowers. Nothing unnecessary, everything considered.

As part of the launch, we developed the Brisbane Beauty Bar social presence that inspired by the glossy allure of fashion magazines, reimagined through the lens of a modern beauty clinic.

Each post was crafted to feel editorial — immersive, aspirational, and beautifully curated. The focus was on the interior, the textures, the stillness. We wanted followers to feel something — to experience the space visually before ever stepping inside. Content focused on presence — moments of pause, beauty rituals, and personal care reimagined.

The goal wasn’t just to show treatments. It was to create a mood. A sense of exclusivity. Like flipping through the pages of your favourite fashion magazine — that quiet joy, that feeling of discovering something special.

Brisbane Beauty Bar isn’t just a destination. It’s an experience.