ESK Skincare is committed to using scientifically proven ingredients known for their innovative approach to skin health. Understanding the importance of building a social media presence that reflects this knowledge was imperative. Neublok focused on crafting a strategy that celebrated ESK's core ethos: evidence-based skincare that truly works, benefiting both the skin and boosting customer confidence.

To bring this vision to life, Neublok created clear content pillars to educate and engage the audience. Segments such as Ask Dr. Ginni, Three Useful Facts, and Ingredient Spotlight delivered concise, value-driven insights. Educational assets, including visual ingredient guides outlining functions and benefits, empowered customers to make informed, confident decisions through their own research.

The social media strategy led to a significant increase in customer engagement, loyalty, and online sales. By positioning ESK Skincare as a leader in evidence-based skincare in Australia, we successfully solidified its reputation as a brand that not only delivers real results but also transforms the skincare journey for it's customers.