The goal was to create an inviting space that balances contemporary minimalism with the warmth of a family restaurant in Santorini. Drawing on cultural references—taverna dining, ritual, and tradition—we shaped a concept rooted in timeless hospitality and understated elegance.

In collaboration with Canberra architect Nik Bulum, this vision evolved into a temple-like retreat, where stone, marble, and layered textures create a sense of quiet grandeur, while the food remains comforting and familiar. Despite the elevated setting, the menu was intentionally accessible, reinforcing a feeling of warmth, ease, and everyday hospitality typical of a family-run restaurant.

The visual language began with a logo inspired by the evil eye, symbolising protection. Soft edges and an approachable style set a welcoming, relaxed tone, moving away from traditional fine-dining formality. An adaptive logo system introduced playful characters inspired by ancient Greek pottery, adding energy and personality.

The tagline, “A Culinary Odyssey with Greek share plates and holy elixirs,” evokes ancient ritual and storytelling—balancing the mystique of ceremonial drinks with the comfort of dining at a grandmother’s table.

Our research revealed Canberra’s close-knit creative community, where small businesses grow through collaboration and word-of-mouth. We activated this by curating a community-led launch, inviting local hair salons, fashion boutiques, florists, skin clinics, gyms, and other independents. This tapped directly into the city’s social fabric, driving organic visibility and conversation.

Alia’s refined design, playful brand language, and community-first rollout quickly positioned it as a new favourite, making it one of Canberra’s fastest-growing restaurants and earning recognition from Qantas Travel Insider as one of the city’s best. Together, these elements established Alia as confident, cultured, and effortlessly welcoming.