Extra Clinic wanted pink—not clinical—so the brand was built to feel confident, polished, and welcoming. Neublok focused on creating a clear, cohesive identity and defining how it lived across the full client journey.

The logo was designed for versatility and applied with intention throughout the clinic, as well as across stamps, flyers, packaging, and printed materials. Thoughtful placement ensured the space felt comfortable and considered, reinforcing trust and recognition without overwhelming the experience.

Guided by research, we developed a cheeky, minimal, and luxurious aesthetic that reflects Extra Clinic’s ethos: confident, playful, and self-assured. The goal was to mirror the clinic’s interior personality across all branding and marketing, blending sensuality with elegance and moving away from traditional sterile clinic cues.

The brand celebrates the “Extra” mindset—confidence, individuality, and presence. Bold without apology, the identity champions those who embrace personality and self-expression. This was brought to life through a rich, ’90s-inspired colour palette, drawn directly from the interior’s materials, textures, and patterns, creating a cohesive and unmistakable brand world.

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Our social media strategy built anticipation for the clinic’s visual impact, spotlighting the bold aesthetic and setting expectations before launch. Content was designed to speak to both women and men, with clear pillars that balanced education, entertainment, and insight into cosmetic treatments and self-care.

This considered mix of polish and attitude—luxury with confidence—set Extra Clinic apart, positioning it as a vibrant community space where clients feel comfortable, included, and inspired.